Generate strategic earned media coverage of Tallahassee’s first-ever women’s professional soccer club to boost awareness and increase community engagement.
Services Provided
Action Plan
- Engage local sports reporters by consistently providing media outlets with post-game highlights, access to player interviews and exclusive team content.
- Foster relationships with key reporters to secure recurring coverage and expand awareness of the TLH Reckoning brand.
- Raise TLH Reckoning founder’s profile by positioning her and the head coach for exclusive interviews with local media outlets.
Results
- In a short five weeks, we secured media coverage across five major local outlets, including a full feature on NPR affiliate, WFSU, and consistent game highlights on Tallahassee’s local broadcast channel, WCTV.
- Generated increased community interest and awareness, contributing to a noticeable rise in game attendance.
- Elevated the founder's visibility through interviews and speaking engagements, establishing her as a recognized name in Tallahassee’s sports and business community.
- Positioned TLH Reckoning as a leading voice in local women’s sports through sustained media outreach and strategic storytelling.
