Building followers during a 100-day, 1,000 mile public expedition from the Everglades to the Okefenokee Swamp to advocate for permanent preservation of a statewide wildlife corridor
Services Provided
Action Plan
- Develop and launch a 100-day stakeholder outreach and public relations campaign focused on giving an inside look at the proposed corridor, its impact on Florida’s environment and why it’s necessary for the state’s wildlife population
- Engage a statewide and national audience on the expedition’s social media pages by sharing images and videos captured on the journey through the corridor
- Secure influential leaders, including elected officials, environmentalists, ranchers, and developers to join the exploration team and share their experiences with their own audiences
- Make news by inviting media to participate in the 100-day trek to see the proposed corridor first-hand
Results
- Through a growing social media network and participation from reporters and key stakeholders, the campaign generated more than 200 positive stories about the proposed Florida Wildlife Corridor and the 100-day expedition
- More than a dozen key influencers, including the Department of Environmental Protection Secretary, the Florida Fish and Wildlife Commissioner and the head of Florida Audubon joined at key checkpoints along the 1,000-mile journey
- Raised the profile of the expiration team — nature photographer Carlton Ward Jr., bear biologist Joe Guthrie, conservationist Mallory Lykes Dimmitt and filmmaker Elam Stoltzfus — who have since completed two additional Wildlife Corridor Expeditions in Florida are recognized for their environmental advocacy
