Helping one of the world's largest financial institutions, strengthen its reputation in Florida by demonstrating local impact after the banking industry crisis.
Services Provided
Action Plan
- Place proactive earned media stories in Jacksonville, Tampa and Orlando to illustrate the bank’s positive impact on the local economy, community and banking industry
- Position local bank executives as thought-leaders via public speaking engagements, media interviews, community outreach activities and opinion pieces on key issues
- Use social media networks, and local partner communication channels, to promote the bank initiatives to Floridians statewide
Results
- Secured more than 1,000 positive stories and posts about Bank of America and its local impact in Florida’s top media markets of Tampa, Orlando and Jacksonville
- Stories were shared via social and digital media channels by bank executives and local partners, further delivering the bank’s story to key audiences and stakeholders
- The tone of local news coverage about Bank of America became more positive. Stories positioned local bank executives and their initiatives as valuable to the community.
