Elevate the Charlie Ward Champion's Ranch as a premier, no-barrier sports destination during the groundbreaking ceremony to generate donor and community support, increase business partnerships, and raise visibility.
Services Provided
Action Plan
- Conduct research to craft messaging that clearly articulates the Ranch’s mission and offerings among target audiences (prospective donors, community partners, leaders and future participants).
- Develop press releases and media advisories to disseminate important information to media contacts.
- Engage local media to attend and experience the groundbreaking ceremony, offering opportunities to speak with co-founders Charlie and Tonja Ward as well as community partners that will be offering services at the Ranch.
- Foster relationships with the local media to keep them informed of ongoing site development and related initiatives leading up to the Ranch’s future grand opening.
Results
- Secured 28 earned news stories across 15 state and national outlets including television, radio, digital and print. Total coverage earned an estimated reach of 1.088 billion.
- Reinforced name recognition and leadership positioning, with 81 percent of published stories including Charlie Ward and/or Tonja Ward as the main spokespeople.
- Helped demonstrate the expected impact of the Ranch in the community and region for potential donors, partners and sponsors.
- Engaged target audiences through media strategies, receiving positive word-of-mouth and feedback from key stakeholders who saw or heard coverage of the Ranch.
