Generating media coverage for concert commemorating Tallahassee’s historic 1956 Bus Boycott
Services Provided
Action Plan
- Secure story placements in the print and broadcast media to help boost concert ticket sales
- Coordinate a media and photo opportunity during a dress rehearsal with the Tallahassee Symphony Orchestra and Florida A&M University’s chorus
- Offer reporters media interviews and behind-the-scenes coverage of the dress rehearsal
Results
- Secured significant print story placements in Tallahassee’s top mainstream and minority media outlets within 48 hours
- Generated additional coverage with the local broadcast station on the day of the event
- Received exceptional feedback of concert including: “This truly was a community inspired and community building event. Very moving and excellently performed.”
