Exposing more Floridians to the value of local funeral care by modernizing Independent Funeral Directors of Florida’s brand and outreach strategy
Services Provided
Action Plan
- Refresh logo and develop new brand guidelines across all social media, website marketing, outreach and member-facing collateral materials
- Develop messaging and marketing materials tailored to key audiences, including younger professionals, embalmers and funeral staff beyond directors
- Support the creation and content development of a mobile-friendly website that makes it easy for members to access resources and for consumers to find independent providers
Results
- Developed website content optimized to increase SEO and assisted in launching a mobile-friendly website focused on helping consumers find independent funeral providers, making it easier for members to access resources
- Rolled out a refreshed brand campaign, introducing a new logo, tagline and brand style guide to reflect a more modern, unified message for the association
- Created targeted, sharable materials and creative assets designed to connect with younger professionals, embalmers, and funeral staff, including an e-newsletter, brochures, flyers and social media graphics
