Boosting retirement planning for public school employees with Florida’s leading education unions.
Services Provided
Action Plan
- Create a brand identity and statewide campaign strategy about retirement planning that resonates with Florida’s public school employees
- Develop and launch a “School Employee Saver” website in English and Spanish to help Florida’s 350,000 public school employees get information and tools to start saving
Results
- The campaign website drew over 11,000 public school employees who engaged with interactive tools and educational materials, generating more than 1 million impressions
- On Facebook, over 3,000 educators joined the conversation on retirement planning, with contests driving 81 entries, 5,199 votes, and more than 12,000 link clicks
- As a result, the Independent Benefits Council saw a 10% increase in school employees saving more for retirement
