Redesigning the Holocaust Education Resource Council website to enhance the user experience and increase stakeholder engagement on the organization’s primary communications channel
Services Provided
Action Plan
- Partner with the Holocaust Education Resource Council (HERC) to identify key goals, including increasing donations and event attendees, streamlining site navigation, and making educational resources more accessible
- Conduct a full website audit to assess content and site structure
- Develop a new website narrative centered on Holocaust media and storytelling to drive understanding and support
- Tailor site content to reach three key audiences: educators, supporters, and media, ensuring that each group can easily find relevant resources and take action
Results
- Launched a refreshed website, including the new narrative focused on Holocaust storytelling as a tool for empathy-building and action
- Tailored content pathways on the website for educators, supporters, and media, helping each audience quickly find relevant materials and take meaningful action.
- The redesigned site launched ahead of HERC’s Annual Dinner, helping draw a record-breaking attendance of 300 individuals and 74 sponsors supporting their mission
