Generating earned media coverage to announce the expansion of a national engineering, commissioning and construction administration firm
Services Provided
Action Plan
- Engage the Tampa Bay Business Journal for an exclusive interview and initial announcement of the firm’s expansion into Tampa Bay
- Generate media coverage within industry-specific publications and television stations throughout Tampa Bay to raise awareness of the expansion
- Produce media materials in both English and Spanish for outreach into both markets
Results
- In less than 60 days, secured an exclusive with the premier business publication in the region, the Tampa Bay Business Journal
- Secured additional coverage after exclusive announcement to ensure expanded reach in other business publications, including both English and Spanish media outlets
