Engage nationally recognized C-suite executives and industry leaders to advise students within the Jim Moran Institute (JMI) for the Global Entrepreneurship program
Services Provided
Action Plan
- Create a new brand identity and integrated communication strategy to engage key stakeholders for the JMI for the Global Entrepreneurship program
- Develop a series logo, creative assets, messaging and promotional materials to engage and raise awareness of JMI’s program
- Create, launch and manage a website for the new series
- Coordinate series events, including evening receptions, speaker presentations and post-event roundtable discussions with local experts and series attendees
- Promote the speaker’s series through e-newsletter outreach, earned media and paid advertising
Results
- Established the “Advice Straight Up” brand for JMI that clearly communicated their program to nationally recognized experts, potential corporate partners, and community sponsors
- The inaugural year (2011-2012) led to four national speakers and attracted 200 attendees for its main event
- JMI and the university remain highly visible to business executives nationwide and continues to attract accomplished speakers
