Training a key spokesperson to support proactive media engagement to promote public awareness, education and thought leadership
Services Provided
Action Plan
- Survey spokesperson to gauge experience with media before media training and identify priority needs to address
- Present an overview of media relations and how to be proactive versus reactive
- Guide spokesperson through the media landscape and tips to take control of their media interview
- Engage spokesperson in mock media interviews to practice tips and develop messaging
Results
- Developed media presentations and training materials tailored to the spokesperson’s experience and needs
- Engaged in two days of in-depth media training involving media landscape, reporter outreach, and interview best practices
- Conducted multiple mock interviews to practice and prepare messaging
- Brought in Pulitzer Prize recipient and former Tampa Bay Times editor Tim Nickens to provide additional reporter insight and interview preparation.
- Shared additional preparation materials and message guidelines for future media engagements
