Strengthen the reputation of Florida’s real estate industry and Florida Realtors by demonstrating the value of homeownership and its positive impact on families.
Services Provided
Action Plan
- Generate a partnership between Florida Realtors and a statewide financial institution to secure a foreclosed home for donation to a military veteran.
- Implement proactive media relations strategies to generate story placements about the home donation.
- Coordinate a press event during the Great American Realtor Days at Florida’s State Capitol.
- Deliver messages during the rally that highlight the economic and community impact of the real estate profession and homeownership.
- Leverage social media networks to amplify rally messages and highlight the economic and community impact of homeownership.
Results
- The Rally for Homeownership press event at the Capitol attracted more than 1,000 realtors from across the state, and highlighted the economic and community impact of the real estate profession and homeownership.
- Garnered more than 56 story placements about the home donation across Florida.
- Reached broader audiences as hundreds of realtors shared content and photos from the event.
- Increased visibility and generated positive sentiment from the public.
