Raise awareness of substance abuse in Pasco County, steps to keep a loved one safe, and resources to seek help
Services Provided
Action Plan
- Collaborate with the Florida Department of Health in Pasco County to understand substance abuse, harm reduction and high levels of opioid overdoses in Pasco County to inform a public outreach and awareness campaign
- Use research to develop strategic messaging, identify the target audience, and outline media types needed for outreach
- Design and develop marketing materials for multiple media platforms, including video, audio, digital and print
Results
- Identified loved ones of individuals suffering from substance abuse as primary target audience and developed cohesive campaign messaging that resonates with them
- Identified three steps that could be quickly communicated through marketing materials for individuals to seek help for their loved ones
- Designed social media graphics, radio public service announcements, gas pump toppers, and motion video graphics in English and Spanish to communicate with the target audience
