April Salter, APR, CPRC

Founder + CEO

COUNSELOR TO PUBLIC OFFICIALS AND CORPORATE LEADERS

April is a nationally known senior communications counselor and crisis expert. In the last three decades, she’s been called to manage high-profile projects and issues including land-use planning, tort reform, economic development, and natural disasters. Her extensive career includes working with developers, corporations and state agencies. She also served as the communications director for former Florida Governor Lawton Chiles.

Maximizing support and minimizing opposition

Leaders at public and private organizations, including state agency heads, lobbyists, attorneys, and C-suite executives, consider April a top counselor on complex public policy issues. When an issue catches fire, she understands minutes are memory and acts quickly to advise clients. April is accredited by the Universal Accreditation Board for public relations and is a Certified Public Relations Counselor.