Honored with the Inaugural Small Agency of the Year Award

TALLAHASSEE, Fla. – SalterMitchell PR took home eight awards at the 2024 Florida Public Relations Association (FPRA) Golden Image Awards in Tampa Bay, including a standout win of the Gold Pinnacle Award for Small Agency of the Year.

FPRA’s annual PR & Comm’s Summit brought together public relations (PR) professionals from across the state to celebrate the year’s most innovative and impactful campaigns. Award submissions are open to PR professionals industry-wide.

SalterMitchell PR received the association’s inaugural Pinnacle Award, which recognizes excellence in public relations and communications and commitment to improving the profession and the state of Florida.

“It’s an honor to receive this recognition, especially as we celebrate our 25th year in business,” said April Salter, APR, CPRC, SalterMitchell PR’s Founder and CEO. “This exemplifies our continued commitment to the state of Florida.”

“It’s an honor to receive this recognition, especially as we celebrate our 25th year in business. This exemplifies our continued commitment to the state of Florida.” - April Salter, APR, CPRC, Founder + CEO

“I am so proud of our dedicated team and amazing clients that I get to work with every single day,” said Heidi Otway APR, CPRC, SalterMitchell PR’s Partner and President. “Winning this award confirms SMPR’s purpose and focus to help good causes, and our clients win because their issues and programs impact Floridians from all walks of life.”

“I am so proud of our dedicated team and amazing clients that I get to work with every single day. Winning this award confirms SMPR’s purpose and focus to help good causes, and our clients win because their issues and programs impact Floridians from all walks of life.” - Heidi Otway APR, CPRC, Partner + President

SalterMitchell PR's work on the following client campaigns has been recognized for its significant impact:

• Critical Response Group
  ‍Reputation Management Golden Image Award and Award of Distinction for positioning Critical Response Group (CRG) as a leader in campus safety. CRG provides critical incident mapping in school districts across Florida.

• Florida A&M University’s Medical Marijuana Education Research Initiative (MMERI)
  ‍Annual Report Golden Image Award, Public Service Award, and Judges Creativity Award for managing a statewide public education campaign and producing visually compelling reports that educate Florida’s multicultural population about legal medical and unlawful marijuana use.

• No Kid Hungry Florida
  ‍Public Service Award of Distinction and Judges Creativity Award for No Kid Hungry Florida’s statewide survey. Substantive news articles reached and informed state elected officials and legislators on results highlighting the extent of child hunger and a demand from Floridians for bipartisan action.

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About SalterMitchell PR
‍SalterMitchell PR helps good causes, and our clients win. We are a full-service communications consultancy that provides strategic insight and guidance to organizations seeking to make an impact in the nation's third-most populous state. To learn more about SalterMitchell PR, visit smprflorida.com.